View in EDS PDF Full Text

Possible Biases in Parameter Estimation With Store Audit Data.

Saved in:
Bibliographic Details
Title: Possible Biases in Parameter Estimation With Store Audit Data.
Authors: Shoemaker, Robert1, Pringle, Lewis G.2
Source: Journal of Marketing Research (JMR). Feb1980, Vol. 17 Issue 1, p91-96. 6p. 2 Charts, 1 Graph.
Database: Business Source Ultimate
Description
ISSN:00222437
DOI:10.2307/3151122