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Possible Biases in Parameter Estimation With Store Audit Data.

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Title: Possible Biases in Parameter Estimation With Store Audit Data.
Authors: Shoemaker, Robert1, Pringle, Lewis G.2
Source: Journal of Marketing Research (JMR). Feb1980, Vol. 17 Issue 1, p91-96. 6p. 2 Charts, 1 Graph.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Feb1980, Vol. 17 Issue 1, p91-96. 6p. 2 Charts, 1 Graph.
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        Value: 10.2307/3151122
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        Text: English
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              Text: Feb1980
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              Y: 1980
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