Disaggregate Tree-Structure Modeling of Consumer Choice Data.

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Bibliographic Details
Title:	Disaggregate Tree-Structure Modeling of Consumer Choice Data.
Authors:	Currim, Imran S., Meyer, Robert J., Le, Nhan T.^1,2,3
Source:	Journal of Marketing Research (JMR). Aug1988, Vol. 25 Issue 3, p253-265. 13p. 2 Diagrams, 2 Charts, 1 Graph.
Database:	Business Source Ultimate

Description
ISSN:	00222437
DOI:	10.2307/3172528