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Disaggregate Tree-Structure Modeling of Consumer Choice Data.

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Bibliographic Details
Title: Disaggregate Tree-Structure Modeling of Consumer Choice Data.
Authors: Currim, Imran S., Meyer, Robert J., Le, Nhan T.1,2,3
Source: Journal of Marketing Research (JMR). Aug1988, Vol. 25 Issue 3, p253-265. 13p. 2 Diagrams, 2 Charts, 1 Graph.
Database: Business Source Ultimate
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DbLabel: Business Source Ultimate
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Aug1988, Vol. 25 Issue 3, p253-265. 13p. 2 Diagrams, 2 Charts, 1 Graph.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=5004113
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        Value: 10.2307/3172528
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        Text: English
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        PageCount: 13
        StartPage: 253
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      – TitleFull: Disaggregate Tree-Structure Modeling of Consumer Choice Data.
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              Text: Aug1988
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              Y: 1988
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