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BRAND LOYALTY: MEASUREMENT AND MANAGEMENT.

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Bibliographic Details
Title: BRAND LOYALTY: MEASUREMENT AND MANAGEMENT.
Authors: Berkowitz, Eric N.1
Source: Journal of Marketing Research (JMR). Nov78, Vol. 15 Issue 4, p659-660. 2p.
Database: Business Source Ultimate
Description
ISSN:00222437
DOI:10.2307/3150644