Marketing Strategy and Differential Advantage.

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Bibliographic Details
Title:	Marketing Strategy and Differential Advantage.
Authors:	Cook, Jr., Victor J.
Source:	Journal of Marketing. Spring83, Vol. 47 Issue 2, p68. 8p. 6 Charts, 1 Graph.
Database:	Business Source Ultimate

Description
ISSN:	00222429
DOI:	10.1177/002224298304700207