View in EDS PDF Full Text

Marketing Strategy and Differential Advantage.

Saved in:
Bibliographic Details
Title: Marketing Strategy and Differential Advantage.
Authors: Cook, Jr., Victor J.
Source: Journal of Marketing. Spring83, Vol. 47 Issue 2, p68. 8p. 6 Charts, 1 Graph.
Database: Business Source Ultimate
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 5004444
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Marketing Strategy and Differential Advantage.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Cook%2C+Jr%2E%2C+Victor+J%2E%22">Cook, Jr., Victor J.</searchLink>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Spring83, Vol. 47 Issue 2, p68. 8p. 6 Charts, 1 Graph.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=5004444
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1177/002224298304700207
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 8
        StartPage: 68
    Titles:
      – TitleFull: Marketing Strategy and Differential Advantage.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Cook, Jr., Victor J.
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 04
              Text: Spring83
              Type: published
              Y: 1983
          Identifiers:
            – Type: issn-print
              Value: 00222429
          Numbering:
            – Type: volume
              Value: 47
            – Type: issue
              Value: 2
          Titles:
            – TitleFull: Journal of Marketing
              Type: main
ResultId 1