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Improving the Sales Forecast for Consumer Durables.

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Bibliographic Details
Title: Improving the Sales Forecast for Consumer Durables.
Authors: Brown, D. A.1, Buck, S. F.1, Pyatt, F. G.2
Source: Journal of Marketing Research (JMR). Aug1965, Vol. 2 Issue 3, p229-234. 6p. 6 Charts, 3 Graphs.
Database: Business Source Ultimate
Description
ISSN:00222437
DOI:10.2307/3150180