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Behavioral Models for Analyzing Buyers.

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Bibliographic Details
Title: Behavioral Models for Analyzing Buyers.
Authors: Kotler, Philip1
Source: Journal of Marketing. Oct65, Vol. 29 Issue 4, p37-45. 9p. 1 Black and White Photograph, 1 Diagram.
Database: Business Source Ultimate
Description
ISSN:00222429
DOI:10.2307/1249700