APA (7th ed.) Citation

Kotler, P. (1965). Behavioral Models for Analyzing Buyers. Journal of Marketing, 29(4), 37. https://doi.org/10.2307/1249700

Chicago Style (17th ed.) Citation

Kotler, Philip. "Behavioral Models for Analyzing Buyers." Journal of Marketing 29, no. 4 (1965): 37. https://doi.org/10.2307/1249700.

MLA (9th ed.) Citation

Kotler, Philip. "Behavioral Models for Analyzing Buyers." Journal of Marketing, vol. 29, no. 4, 1965, p. 37, https://doi.org/10.2307/1249700.

Warning: These citations may not always be 100% accurate.