Behavioral Models for Analyzing Buyers.
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| Title: | Behavioral Models for Analyzing Buyers. |
|---|---|
| Authors: | Kotler, Philip1 |
| Source: | Journal of Marketing. Oct65, Vol. 29 Issue 4, p37-45. 9p. 1 Black and White Photograph, 1 Diagram. |
| Database: | Business Source Ultimate |
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