Identification and Analysis of Moderator Variables.
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| Title: | Identification and Analysis of Moderator Variables. |
|---|---|
| Authors: | Sharma, Subhash1, Durand, Richard M.2, Gur-Arie, Oded3 |
| Source: | Journal of Marketing Research (JMR). Aug1981, Vol. 18 Issue 3, p291-300. 10p. 2 Diagrams, 2 Charts, 1 Graph. |
| Database: | Business Source Ultimate |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
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| Header | DbId: bsu DbLabel: Business Source Ultimate An: 5012763 AccessLevel: 2 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: Identification and Analysis of Moderator Variables. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Sharma%2C+Subhash%22">Sharma, Subhash</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22Durand%2C+Richard+M%2E%22">Durand, Richard M.</searchLink><relatesTo>2</relatesTo><br /><searchLink fieldCode="AR" term="%22Gur-Arie%2C+Oded%22">Gur-Arie, Oded</searchLink><relatesTo>3</relatesTo> – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Aug1981, Vol. 18 Issue 3, p291-300. 10p. 2 Diagrams, 2 Charts, 1 Graph. |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=5012763 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.2307/3150970 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 10 StartPage: 291 Titles: – TitleFull: Identification and Analysis of Moderator Variables. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Sharma, Subhash – PersonEntity: Name: NameFull: Durand, Richard M. – PersonEntity: Name: NameFull: Gur-Arie, Oded IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 08 Text: Aug1981 Type: published Y: 1981 Identifiers: – Type: issn-print Value: 00222437 Numbering: – Type: volume Value: 18 – Type: issue Value: 3 Titles: – TitleFull: Journal of Marketing Research (JMR) Type: main |
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