Selection Procedures: A New Statistical Methodology and Its Applications for Marketing Research.

Saved in:

Bibliographic Details
Title:	Selection Procedures: A New Statistical Methodology and Its Applications for Marketing Research.
Authors:	Gibbons, Jean Dickinson¹, Gur-Arie, Oded²
Source:	Journal of Marketing Research (JMR). Nov81, Vol. 18 Issue 4, p449-455. 7p. 3 Charts, 3 Graphs.
Database:	Business Source Ultimate

Description
ISSN:	00222437
DOI:	10.2307/3151338