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Selection Procedures: A New Statistical Methodology and Its Applications for Marketing Research.

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Title: Selection Procedures: A New Statistical Methodology and Its Applications for Marketing Research.
Authors: Gibbons, Jean Dickinson1, Gur-Arie, Oded2
Source: Journal of Marketing Research (JMR). Nov81, Vol. 18 Issue 4, p449-455. 7p. 3 Charts, 3 Graphs.
Database: Business Source Ultimate
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        Value: 10.2307/3151338
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        PageCount: 7
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              Text: Nov81
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