Consumer Options: Theory and an Empirical Application to a Sports Market.

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Bibliographic Details
Title:	Consumer Options: Theory and an Empirical Application to a Sports Market.
Authors:	Sainam, Preethika¹, Balasubramanian, Sridhar², Bayus, Barry L³
Source:	Journal of Marketing Research (JMR). Jun2010, Vol. 47 Issue 3, p401-414. 14p. 5 Charts, 6 Graphs.
Database:	Business Source Ultimate

Description
ISSN:	00222437
DOI:	10.1509/jmkr.47.3.401