APA (7th ed.) Citation

Sainam, P., Balasubramanian, S., & Bayus, B. L. (2010). Consumer Options: Theory and an Empirical Application to a Sports Market. Journal of Marketing Research (JMR), 47(3), 401. https://doi.org/10.1509/jmkr.47.3.401

Chicago Style (17th ed.) Citation

Sainam, Preethika, Sridhar Balasubramanian, and Barry L. Bayus. "Consumer Options: Theory and an Empirical Application to a Sports Market." Journal of Marketing Research (JMR) 47, no. 3 (2010): 401. https://doi.org/10.1509/jmkr.47.3.401.

MLA (9th ed.) Citation

Sainam, Preethika, et al. "Consumer Options: Theory and an Empirical Application to a Sports Market." Journal of Marketing Research (JMR), vol. 47, no. 3, 2010, p. 401, https://doi.org/10.1509/jmkr.47.3.401.