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Consumer Options: Theory and an Empirical Application to a Sports Market.

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Title: Consumer Options: Theory and an Empirical Application to a Sports Market.
Authors: Sainam, Preethika1, Balasubramanian, Sridhar2, Bayus, Barry L3
Source: Journal of Marketing Research (JMR). Jun2010, Vol. 47 Issue 3, p401-414. 14p. 5 Charts, 6 Graphs.
Database: Business Source Ultimate
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        Value: 10.1509/jmkr.47.3.401
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        Text: English
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        StartPage: 401
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              Text: Jun2010
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