How the Order of Sampled Experiential Products Affects Choice.

Saved in:

Bibliographic Details
Title:	How the Order of Sampled Experiential Products Affects Choice.
Authors:	Biswas, Dipayan¹, Grewal, Dhruv², Roggeveen, Anne³
Source:	Journal of Marketing Research (JMR). Jun2010, Vol. 47 Issue 3, p508-519. 12p. 2 Graphs.
Database:	Business Source Ultimate

Description
ISSN:	00222437
DOI:	10.1509/jmkr.47.3.508