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How the Order of Sampled Experiential Products Affects Choice.

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Title: How the Order of Sampled Experiential Products Affects Choice.
Authors: Biswas, Dipayan1, Grewal, Dhruv2, Roggeveen, Anne3
Source: Journal of Marketing Research (JMR). Jun2010, Vol. 47 Issue 3, p508-519. 12p. 2 Graphs.
Database: Business Source Ultimate
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PubType: Academic Journal
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        Value: 10.1509/jmkr.47.3.508
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      – Code: eng
        Text: English
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        PageCount: 12
        StartPage: 508
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            NameFull: Biswas, Dipayan
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              Text: Jun2010
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              Y: 2010
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