Energizing the Reseller's Sales Force:The Power of Brand Identification.

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Bibliographic Details
Title:	Energizing the Reseller's Sales Force:The Power of Brand Identification.
Authors:	Hughes, Douglas E¹, Ahearne, Michael²
Source:	Journal of Marketing. Jul2010, Vol. 74 Issue 4, p81-96. 16p. 1 Diagram, 2 Charts, 1 Graph.
Database:	Business Source Ultimate

Description
ISSN:	00222429
DOI:	10.1509/jmkg.74.4.081