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Energizing the Reseller's Sales Force:The Power of Brand Identification.

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Title: Energizing the Reseller's Sales Force:The Power of Brand Identification.
Authors: Hughes, Douglas E1, Ahearne, Michael2
Source: Journal of Marketing. Jul2010, Vol. 74 Issue 4, p81-96. 16p. 1 Diagram, 2 Charts, 1 Graph.
Database: Business Source Ultimate
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PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=51168736
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        Value: 10.1509/jmkg.74.4.081
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        Text: English
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              Text: Jul2010
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