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Marketing Planning in a Social Enterprise.

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Bibliographic Details
Title: Marketing Planning in a Social Enterprise.
Authors: Dholakia, Nikhilesh, Dholakia, Ruby R.
Source: European Journal of Marketing. 1975, Vol. 9 Issue 3, p250. 9p.
Database: Business Source Ultimate
Description
ISSN:03090566
DOI:10.1108/EUM0000000005072