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Marketing Planning in a Social Enterprise.

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Bibliographic Details
Title: Marketing Planning in a Social Enterprise.
Authors: Dholakia, Nikhilesh, Dholakia, Ruby R.
Source: European Journal of Marketing. 1975, Vol. 9 Issue 3, p250. 9p.
Database: Business Source Ultimate
FullText Text:
  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 5119768
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
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  Data: Marketing Planning in a Social Enterprise.
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  Data: <searchLink fieldCode="AR" term="%22Dholakia%2C+Nikhilesh%22">Dholakia, Nikhilesh</searchLink><br /><searchLink fieldCode="AR" term="%22Dholakia%2C+Ruby+R%2E%22">Dholakia, Ruby R.</searchLink>
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  Data: <searchLink fieldCode="JN" term="%22European+Journal+of+Marketing%22">European Journal of Marketing</searchLink>. 1975, Vol. 9 Issue 3, p250. 9p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=5119768
RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.1108/EUM0000000005072
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      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 9
        StartPage: 250
    Titles:
      – TitleFull: Marketing Planning in a Social Enterprise.
        Type: main
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      – PersonEntity:
          Name:
            NameFull: Dholakia, Nikhilesh
      – PersonEntity:
          Name:
            NameFull: Dholakia, Ruby R.
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            – D: 01
              M: 05
              Text: 1975
              Type: published
              Y: 1975
          Identifiers:
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              Value: 03090566
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              Value: 9
            – Type: issue
              Value: 3
          Titles:
            – TitleFull: European Journal of Marketing
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