Marketing hedonics: Toward a psychoanalysis of advertising response.
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| Title: | Marketing hedonics: Toward a psychoanalysis of advertising response. |
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| Authors: | Oswald, Laura R.1 (AUTHOR) loswald@illinois.edu |
| Source: | Journal of Marketing Communications. Jul2010, Vol. 16 Issue 3, p107-131. 25p. 1 Color Photograph, 1 Black and White Photograph, 2 Illustrations, 6 Diagrams, 1 Chart. |
| Database: | Business Source Ultimate |
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