Reference Groups and Product Line Decisions: An Experimental Investigation of Limited Editions and Product Proliferation.

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Bibliographic Details
Title:	Reference Groups and Product Line Decisions: An Experimental Investigation of Limited Editions and Product Proliferation.
Authors:	Amaldoss, Wilfred¹ wilfred.amaldoss@duke.edu, Jain, Sanjay² sjain@tamu.edu
Source:	Management Science (INFORMS). Apr2010, Vol. 56 Issue 4, p621-644. 24p. 9 Charts, 9 Graphs.
Database:	Business Source Ultimate

Description
ISSN:	00251909
DOI:	10.1287/mnsc.1090.1133