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Reference Groups and Product Line Decisions: An Experimental Investigation of Limited Editions and Product Proliferation.

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Title: Reference Groups and Product Line Decisions: An Experimental Investigation of Limited Editions and Product Proliferation.
Authors: Amaldoss, Wilfred1 wilfred.amaldoss@duke.edu, Jain, Sanjay2 sjain@tamu.edu
Source: Management Science (INFORMS). Apr2010, Vol. 56 Issue 4, p621-644. 24p. 9 Charts, 9 Graphs.
Database: Business Source Ultimate
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  Data: Reference Groups and Product Line Decisions: An Experimental Investigation of Limited Editions and Product Proliferation.
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  Data: <searchLink fieldCode="AR" term="%22Amaldoss%2C+Wilfred%22">Amaldoss, Wilfred</searchLink><relatesTo>1</relatesTo><i> wilfred.amaldoss@duke.edu</i><br /><searchLink fieldCode="AR" term="%22Jain%2C+Sanjay%22">Jain, Sanjay</searchLink><relatesTo>2</relatesTo><i> sjain@tamu.edu</i>
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  Data: <searchLink fieldCode="JN" term="%22Management+Science+%28INFORMS%29%22">Management Science (INFORMS)</searchLink>. Apr2010, Vol. 56 Issue 4, p621-644. 24p. 9 Charts, 9 Graphs.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=51806402
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        Value: 10.1287/mnsc.1090.1133
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        Text: English
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              Text: Apr2010
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