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When More Alternatives Lead to Less Choice.

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Bibliographic Details
Title: When More Alternatives Lead to Less Choice.
Authors: Kuksov, Dmitri1 kuksov@olin.wustl.edu, Villas-Boas, J. Miguel2 villas@haas.berkeley.edu
Source: Marketing Science (INFORMS). May/Jun2010, Vol. 29 Issue 3, p507-524. 18p. 7 Graphs.
Database: Business Source Ultimate
Description
ISSN:07322399
DOI:10.1287/mksc.1090.0535