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Determining Influential Users in Internet Social Networks.

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Bibliographic Details
Title: Determining Influential Users in Internet Social Networks.
Authors: Trusov, Michael1, Bodapati, Anand V2, Bucklin, Randolph E3
Source: Journal of Marketing Research (JMR). Aug2010, Vol. 47 Issue 4, p643-658. 16p. 1 Color Photograph, 1 Diagram, 5 Charts, 5 Graphs.
Database: Business Source Ultimate
Description
ISSN:00222437
DOI:10.1509/jmkr.47.4.643