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A call for ‘User-Generated Branding’.

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Bibliographic Details
Title: A call for ‘User-Generated Branding’.
Authors: Burmann, Christoph1 burmann@uni-bremen.de
Source: Journal of Brand Management. Sep2010, Vol. 18 Issue 1, p1-4. 4p.
Database: Business Source Ultimate
Description
ISSN:1350231X
DOI:10.1057/bm.2010.30