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A call for ‘User-Generated Branding’.

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Bibliographic Details
Title: A call for ‘User-Generated Branding’.
Authors: Burmann, Christoph1 burmann@uni-bremen.de
Source: Journal of Brand Management. Sep2010, Vol. 18 Issue 1, p1-4. 4p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 53412312
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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        Value: 10.1057/bm.2010.30
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        Text: English
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              Text: Sep2010
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