How Important Are Brands? A Cross-Category, Cross-Country Study.

Saved in:

Bibliographic Details
Title:	How Important Are Brands? A Cross-Category, Cross-Country Study.
Authors:	Fischer, Marc¹, Völckner, Franziska², Sattler, Henrik³
Source:	Journal of Marketing Research (JMR). Oct2010, Vol. 47 Issue 5, p823-839. 17p. 1 Diagram, 6 Charts.
Database:	Business Source Ultimate

Description
ISSN:	00222437
DOI:	10.1509/jmkr.47.5.823