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How Important Are Brands? A Cross-Category, Cross-Country Study.

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Title: How Important Are Brands? A Cross-Category, Cross-Country Study.
Authors: Fischer, Marc1, Völckner, Franziska2, Sattler, Henrik3
Source: Journal of Marketing Research (JMR). Oct2010, Vol. 47 Issue 5, p823-839. 17p. 1 Diagram, 6 Charts.
Database: Business Source Ultimate
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PubType: Academic Journal
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        Value: 10.1509/jmkr.47.5.823
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        Text: English
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        StartPage: 823
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              Text: Oct2010
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