The contingent value of exploratory and exploitative learning for new product development performance
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| Title: | The contingent value of exploratory and exploitative learning for new product development performance |
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| Authors: | Li, Ci-Rong1 cirongli@gmail.com, Chu, Chih-Peng1 chpchu@mail.ndhu.edu.tw, Lin, Chen-Ju2 jzlin0208@gmail.com |
| Source: | Industrial Marketing Management. Oct2010, Vol. 39 Issue 7, p1186-1197. 12p. |
| Database: | Business Source Ultimate |
| ISSN: | 00198501 |
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| DOI: | 10.1016/j.indmarman.2010.02.002 |
