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Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers.

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Bibliographic Details
Title: Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers.
Authors: Whan Park, C.1, MacInnis, Deborah J.2, Priester, Joseph3, Eisingerich, Andreas B.4, Iacobucci, Dawn5
Source: Journal of Marketing. Nov2010, Vol. 74 Issue 6, p1-17. 17p. 3 Diagrams, 2 Charts.
Database: Business Source Ultimate
Description
ISSN:00222429
DOI:10.1509/jmkg.74.6.1