Can Corrective Ad Statements Based on U.S. v. Philip Morris USA Inc. Affect Consumer Beliefs About Smoking?

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Bibliographic Details
Title: Can Corrective Ad Statements Based on U.S. v. Philip Morris USA Inc. Affect Consumer Beliefs About Smoking?
Authors: Tangari, Andrea Heintz1, Kees, Jeremy2, Andrews, J. Craig3, Burton, Scot4
Source: Journal of Public Policy & Marketing. Fall2010, Vol. 29 Issue 2, p153-169. 17p. 2 Color Photographs, 4 Charts, 2 Graphs.
Database: Business Source Ultimate
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