Can Corrective Ad Statements Based on U.S. v. Philip Morris USA Inc. Affect Consumer Beliefs About Smoking?
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| Title: | Can Corrective Ad Statements Based on U.S. v. Philip Morris USA Inc. Affect Consumer Beliefs About Smoking? |
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| Authors: | Tangari, Andrea Heintz1, Kees, Jeremy2, Andrews, J. Craig3, Burton, Scot4 |
| Source: | Journal of Public Policy & Marketing. Fall2010, Vol. 29 Issue 2, p153-169. 17p. 2 Color Photographs, 4 Charts, 2 Graphs. |
| Database: | Business Source Ultimate |
| ISSN: | 07439156 |
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| DOI: | 10.1509/jppm.29.2.153 |
