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Emotional Intelligence in Marketing Exchanges.

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Bibliographic Details
Title: Emotional Intelligence in Marketing Exchanges.
Authors: Kidwell, Blair1, Hardesty, David M2, Murtha, Brian R3, Sheng, Shibin4
Source: Journal of Marketing. Jan2011, Vol. 75 Issue 1, p78-95. 18p. 1 Diagram, 8 Charts.
Database: Business Source Ultimate
Description
ISSN:00222429
DOI:10.1509/jm.75.1.78