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Editorial.

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Bibliographic Details
Title: Editorial.
Authors: Bennett, Roger1 (AUTHOR) r.bennett@londonmet.ac.uk, Kerrigan, Finola2 (AUTHOR) Finola.kerrigan@kcl.ac.uk, O'Reilly, Daragh3 (AUTHOR) d.t.oreilly@shef.ac.uk
Source: Journal of Marketing Management. Jul2010, Vol. 26 Issue 7-8, p589-592. 4p.
Database: Business Source Ultimate
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ISSN:0267257X
DOI:10.1080/0267257X.2010.485869