Proactive customer orientation and its role for creating customer value in global markets.
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| Title: | Proactive customer orientation and its role for creating customer value in global markets. |
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| Authors: | Blocker, Christopher P.1 chris_blocker@baylor.edu, Flint, Daniel J.2 dflint@utk.edu, Myers, Matthew B.2 redfish@utk.edu, Slater, Stanley F.3 stan.slater@business.colostate.edu |
| Source: | Journal of the Academy of Marketing Science. Apr2011, Vol. 39 Issue 2, p216-233. 18p. 1 Diagram, 4 Charts, 1 Graph. |
| Database: | Business Source Ultimate |
| ISSN: | 00920703 |
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| DOI: | 10.1007/s11747-010-0202-9 |
