Proactive customer orientation and its role for creating customer value in global markets.
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| Title: | Proactive customer orientation and its role for creating customer value in global markets. |
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| Authors: | Blocker, Christopher P.1 chris_blocker@baylor.edu, Flint, Daniel J.2 dflint@utk.edu, Myers, Matthew B.2 redfish@utk.edu, Slater, Stanley F.3 stan.slater@business.colostate.edu |
| Source: | Journal of the Academy of Marketing Science. Apr2011, Vol. 39 Issue 2, p216-233. 18p. 1 Diagram, 4 Charts, 1 Graph. |
| Database: | Business Source Ultimate |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
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| Header | DbId: bsu DbLabel: Business Source Ultimate An: 57677296 AccessLevel: 2 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=57677296 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.1007/s11747-010-0202-9 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 18 StartPage: 216 Titles: – TitleFull: Proactive customer orientation and its role for creating customer value in global markets. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Blocker, Christopher P. – PersonEntity: Name: NameFull: Flint, Daniel J. – PersonEntity: Name: NameFull: Myers, Matthew B. – PersonEntity: Name: NameFull: Slater, Stanley F. IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 04 Text: Apr2011 Type: published Y: 2011 Identifiers: – Type: issn-print Value: 00920703 Numbering: – Type: volume Value: 39 – Type: issue Value: 2 Titles: – TitleFull: Journal of the Academy of Marketing Science Type: main |
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