Modeling customer value perceptions in cross-cultural business markets
Saved in:
| Title: | Modeling customer value perceptions in cross-cultural business markets |
|---|---|
| Authors: | Blocker, Christopher P.1 chris_blocker@baylor.edu |
| Source: | Journal of Business Research. May2011, Vol. 64 Issue 5, p533-540. 8p. |
| Database: | Business Source Ultimate |
| ISSN: | 01482963 |
|---|---|
| DOI: | 10.1016/j.jbusres.2010.05.001 |
