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Modeling customer value perceptions in cross-cultural business markets

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Bibliographic Details
Title: Modeling customer value perceptions in cross-cultural business markets
Authors: Blocker, Christopher P.1 chris_blocker@baylor.edu
Source: Journal of Business Research. May2011, Vol. 64 Issue 5, p533-540. 8p.
Database: Business Source Ultimate
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PubType: Academic Journal
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        Value: 10.1016/j.jbusres.2010.05.001
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        Text: English
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