Recurring Goals and Learning: The Impact of Successful Reward Attainment on Purchase Behavior.

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Bibliographic Details
Title:	Recurring Goals and Learning: The Impact of Successful Reward Attainment on Purchase Behavior.
Authors:	Drèze, Xavier¹, Nunes, Joseph C²
Source:	Journal of Marketing Research (JMR). Apr2011, Vol. 48 Issue 2, p268-281. 14p. 2 Charts, 6 Graphs.
Database:	Business Source Ultimate

Description
ISSN:	00222437
DOI:	10.1509/jmkr.48.2.268