APA (7th ed.) Citation

Drèze, X., & Nunes, J. C. (2011). Recurring Goals and Learning: The Impact of Successful Reward Attainment on Purchase Behavior. Journal of Marketing Research (JMR), 48(2), 268. https://doi.org/10.1509/jmkr.48.2.268

Chicago Style (17th ed.) Citation

Drèze, Xavier, and Joseph C. Nunes. "Recurring Goals and Learning: The Impact of Successful Reward Attainment on Purchase Behavior." Journal of Marketing Research (JMR) 48, no. 2 (2011): 268. https://doi.org/10.1509/jmkr.48.2.268.

MLA (9th ed.) Citation

Drèze, Xavier, and Joseph C. Nunes. "Recurring Goals and Learning: The Impact of Successful Reward Attainment on Purchase Behavior." Journal of Marketing Research (JMR), vol. 48, no. 2, 2011, p. 268, https://doi.org/10.1509/jmkr.48.2.268.