Recurring Goals and Learning: The Impact of Successful Reward Attainment on Purchase Behavior.
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| Title: | Recurring Goals and Learning: The Impact of Successful Reward Attainment on Purchase Behavior. |
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| Authors: | Drèze, Xavier1, Nunes, Joseph C2 |
| Source: | Journal of Marketing Research (JMR). Apr2011, Vol. 48 Issue 2, p268-281. 14p. 2 Charts, 6 Graphs. |
| Database: | Business Source Ultimate |
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