Effects of Customer and Innovation Asset Configuration Strategies on Firm Performance.
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| Title: | Effects of Customer and Innovation Asset Configuration Strategies on Firm Performance. |
|---|---|
| Authors: | Fang, Eric (Er)1, Palmatier, Robert W2, Grewal, Rajdeep3 |
| Source: | Journal of Marketing Research (JMR). Jun2011, Vol. 48 Issue 3, p587-602. 16p. 1 Diagram, 7 Charts. |
| Database: | Business Source Ultimate |
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