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Forget Viral Marketing--Make the Product Itself Viral.

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Bibliographic Details
Title:	Forget Viral Marketing--Make the Product Itself Viral.
Authors:	Aral, Sinan¹, Walker, Dylan¹
Source:	Harvard Business Review. Jun2011, Vol. 89 Issue 6, p34-35. 2p. 1 Diagram.
Database:	Business Source Ultimate
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ISSN:	00178012