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Benefits and Barriers of Product Augmentation: Retailers and Financial Services.

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Bibliographic Details
Title: Benefits and Barriers of Product Augmentation: Retailers and Financial Services.
Authors: Colgate, Mark1 m.colgate@auckland.ac, Alexander, Nicholas2
Source: Journal of Marketing Management. Feb2002, Vol. 18 Issue 1-2, p105-123. 19p. 4 Diagrams, 6 Charts.
Database: Business Source Ultimate
Description
ISSN:0267257X
DOI:10.1362/0267257022775927