APA (7th ed.) Citation

Colgate, M., & Alexander, N. (2002). Benefits and Barriers of Product Augmentation: Retailers and Financial Services. Journal of Marketing Management, 18(1-2), 105. https://doi.org/10.1362/0267257022775927

Chicago Style (17th ed.) Citation

Colgate, Mark, and Nicholas Alexander. "Benefits and Barriers of Product Augmentation: Retailers and Financial Services." Journal of Marketing Management 18, no. 1-2 (2002): 105. https://doi.org/10.1362/0267257022775927.

MLA (9th ed.) Citation

Colgate, Mark, and Nicholas Alexander. "Benefits and Barriers of Product Augmentation: Retailers and Financial Services." Journal of Marketing Management, vol. 18, no. 1-2, 2002, p. 105, https://doi.org/10.1362/0267257022775927.