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Benefits and Barriers of Product Augmentation: Retailers and Financial Services.

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Title: Benefits and Barriers of Product Augmentation: Retailers and Financial Services.
Authors: Colgate, Mark1 m.colgate@auckland.ac, Alexander, Nicholas2
Source: Journal of Marketing Management. Feb2002, Vol. 18 Issue 1-2, p105-123. 19p. 4 Diagrams, 6 Charts.
Database: Business Source Ultimate
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  Data: Benefits and Barriers of Product Augmentation: Retailers and Financial Services.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Management%22">Journal of Marketing Management</searchLink>. Feb2002, Vol. 18 Issue 1-2, p105-123. 19p. 4 Diagrams, 6 Charts.
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        Value: 10.1362/0267257022775927
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        Text: English
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        PageCount: 19
        StartPage: 105
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              Text: Feb2002
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              Y: 2002
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